White Pages for Affiliate marketing: how they work and why they are needed

Gray verticals are a gold mine for affiliates: areas such as nutrition, gambling, and dating offer high margins and added value with every sale. Demand for such products is consistently high, which attracts advertising specialists. However, advertising such offers is difficult: advertising platforms strictly monitor compliance with legislation and ethical standards. Direct attempts at promotion almost always result in campaigns and accounts being blocked. This is where White Page for traffic arbitrage comes into play. What is this tool and how does it work?

Definition

A white page in affiliate marketing  is a special decoy page. It works as follows:

1. For verification. When an advertising campaign is checked by a bot or an advertising network moderator, this is the page they see. It is made entirely “by the rules”: it contains correct and safe content.
2. As a pass. This page serves as a pass to trick the system and get approval to show ads.
3. For real users. Once the ad is approved, the system switches the display. Now, instead of the white page, the user is taken to the real (target) page with the product or service, which often violates these very rules.

White page is a buffer-decoy for moderation, which helps to get a questionable offer through strict rules so that users are then shown a different, real page.

We have found an excellent service for creating white pages — White Link. They develop each site manually, with unique content and an individual approach to each client. You will have the opportunity to write a personalized technical assignment, where you can specify all the necessary keywords, topics, and language for your white page. 

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Key terms

The key concept here is cloaking. This is a method whereby advertisers show different content to moderators and regular users. Platform moderators (including Facebook and Google) are shown a white page. The actual offer (black page), which often violates these rules, is only shown to the target audience.

This technique is used in high-profit niches where legal advertising is often impossible. Success depends on how convincing the whitepage looks for verification and how effective the “black” page is at attracting customers.

Advantages and disadvantages

The main advantage is obvious: this method increases the chances of campaign approval and helps launch advertising for a landing page that would otherwise be blocked. This is the only working way to legalize traffic for “prohibited” goods or services in the eyes of the platform. In many “gray” verticals, cloaking is becoming a mandatory tool, as offers directly violate the rules of advertising platforms. However, it is important to remember that cloaking is a gray method, and its use can lead to blocking.

How do white pages work?

This method works on the principle of a double bottom. The site shows one page (for example, with prohibited content) to real visitors and another, “clean” page to verification systems. The separation occurs automatically based on digital fingerprints, such as IP addresses. This helps to temporarily deceive advertising networks and search engines. Although the method is not perfect, it is often used for risky topics. The higher the quality and credibility of the white page, the longer the advertising account will last and the more effective affiliate marketing will be for a particular offer.